Perchance: More than Just Another Gold Coast Boutique

BY WHITNEY HEWITT

Looking for an outfit for a special occasion? Perchance is the place!

Perchance is a women’s designer boutique that began in Southport that recently opened a Gold Coast location at the bottom of the newly named Waldorf Astoria. At Perchance in Gold Coast, you feel like you’ve stepped into a glam mansion that just happens to be packed with fabulous threads. Even the bathrooms in this place are nicer than those in the other boutiques I’ve visited. 

While the Southport store is stocks unique mix of collections from  both established classics and up and coming designers, the Gold Coast location takes Perchance to the next level with high-end clothing from designers including Marchesa and Shoshanna.

What I appreciate about the hand-selected styles at Perchance is that they are absolutely on-trend, but nothing that you’ll be embarrassed to wear again next season, making it worthwhile to spend those hard earned paychecks. The pieces are beautiful and classic.

I am always greeted with a smile when I enter Perchance, which is more than I can same for some of the other boutiques that line the Gold Coast.  If you’re willing to drop some serious dough, have one of the friendly wardrobe consultants help you pick out an outfit or two or three (trust me, it’ll be hard to choose just one.) Shoppers, treated more like queens, receive extra perks like discounted valet parking and on-site tailoring.

While other fabulous shopping surrounds the boutique, it may be easy for you to pass Perchance by but you won’t be disappointed. Come on, give it a (Per)chance!

Whitney Hewitt is the founder of Gatz Optimize, a social media consulting and marketing agency.  With over eight years in marketing and communications, Hewitt puts her skills to work for both small businesses and Fortune 500 corporations. She is also the President of the Chicago chapter of Femfessionals, a professional organization dedicated to connecting and promoting savvy women in the Windy City.  Follow Whitney @GatzSocialMedia.

Share this: